About Us

In keeping with the ITC ethos of delivering products par excellence, the brand Vivel has been built on the philosophy of delivering superior functional benefits with strong differentiated propositions.

Vivel seeks to stay relevant to the evolving Indian consumer by offering her greater value through product and packaging innovations. The brand is endorsed by stars like Kareena Kapoor, Mahesh Babu, Trisha & Dev.

  • New Products

    Introducing Vivel’s
    new bath care
    product enriched
    with Almond oil,
    Glycerin and
    Vitamin E.

    Know more ›

    New Products

    Clear 3-in-1 Bathing 
Bar
    Vivel Glycerin is enriched with Almond oil, Glycerin and Vitamin E. Almond Oil with its nutrient rich properties is a skin softener that makes skin smooth. Glycerin is a moisturiser and Vitamin E nourishes skin from deep within.

  • Store Locator

    ITC Personal Care Products

    Store Locator


    ITC Personal Care Products

    Click here ›

  • Watch new TVC

    Vivel- Video