ITC Launched Vivel with Kareena

ITC launches Vivel and ropes in Kareena Kapoor as the face of the brand. Her easy charm, unaffected grace, natural beauty and incredible confidence as a successful woman were all the lovable traits that Vivel's personality stood for. The product range included Satin Soft, Young Glow, Ayurveda Essence among others.

Vivel Luxury Crème Launch

Vivel comes up with Vivel Luxury Crème bathing bars. A luxurious offering from the brand, these products with exotic ingredients like Shea Butter, Olive Butter and Sandal Crème were designed to make our consumers feel pampered and enhance the bathing experience. The unique flip-top carton packaging added to the indulgence story.

Deo Spirit Launch

Vivel's new Deo Spirit soap enriched with Kiwi Fruit and Eucalyptus Oil was launched. In the unrelenting heat of Indian summer, this soap promised to refresh the skin and provide a long-lasting fragrance that leaves one rejuvenated for hours after every wash.Voted Product of the Year in 2011

Vivel Clear 3-in-1 Soap Launch

Vivel Clear 3-in1 soap enriched with the goodness of Almond Oil, Glycerine and Germ Guards was launched. It was crafted to nourish, moisturize and protect skin. Voted Product of the Year in 2012

Collaboration with Kolkata Knight Riders

A collaboration with Kolkata Knight Riders and celebrity Dev during Durga Puja. A region specific communication, this TVC rode on the success of the IPL team during Durga Puja. Along with Dev, who has been associated with the brand since 2010, the film proved to be a very apt communication for the brand at the time.

Introduction of Skin Nourishing Range

Vivel introduces its all-new 'Skin Nourishing' range of soaps. Vivel shed its old garb and donned a new and distinctive look. Keeping our consumers at heart, unique, luscious, 'skin-food' ingredients known to have a plethora of skin nourishing benefits were added. Vitamin E^*, known to act deeply and provide nourishment from within^{^} was made the core of this new range.

Vivel Pujo Love

VivelPujoLove launched in West Bengal with celebrity Dev during Durga Puja. While Durga Puja in its true fervor, is a time for merriment, and of-course exploring the pandals with friends and family, this year would be different. This year Vivel enabled people to go beyond themselves and spread the love among the forgotten old people leading lonely lives alone. We, along with Dev, celebrated the true beauty of the festival and give them the gift of companionship and love as these elders went pandal-hopping with us around town in Kolkata city.

Vivel Onam Love

VivelOnamLove launched in Kerala. Onam is the harvest festival of Kerala. It is a 10 day celebration that includes a number of small ceremonies and customs with friends and family. But with time and advancing society, these rituals are being forgotten. The Vivel Onam Love campaign was an effort to bring alive true beauty of these little celebrations as we amplified hundreds of lovable stories shared with us across our digital platforms.

Vivel Kiss Miss

New TV communication of Vivel Kiss Miss launched with a lovely, hummable jingle. We continued to keep our promise of delivering nourishment because we believe that when one feels cared for from within it influences us to deeply care for someone other than ourselves, to better ourselves while we better those around us! It is not the beauty outside, but an endearing personality within that evokes spontaneous love from those around you.Check out Vivel Kiss Miss Film 2014

Vivel Love & Nourish Launch

Vivel luxury range launched as Vivel Love & Nourish. It is an exquisitely crafted bathing range. It epitomizes the essence of indulgence and luxurious butter ingredients. This range continues to reflect our promise of innovation and nourishment. TV Communication for Vivel Love and Nourish features our brand ambassador Kareena Kapoor who also launched this range at an exclusive event in Delhi

Check the Official Press Release

Vivel Touch

New TV communication, true to the regional nuances and preferences, launched for consumers in Kerala and Tamil Nadu. While maintaining the promise of nourishment from within^{^}, the new video talks about the rational benefit of touch-ably soft⁺ skin.

Vivel Ayurveda Essence Relaunch

The excitement around the launch was effervescent and that showed at the exclusive press conference in Kochi. The ITC Vivel Team, along with the Arya Vaidya Pharmacy (Coimbatore) hosted the event with much flair. The beautiful actress Nikki Galrani was invited as the special guest for the unveiling, while Dr. Sreejith Sindhu represented AVP. The event was a success and introduced Vivel Ayurveda Essence to the world

Launch of Vivel Cool Mint soap

Vivel launches the new and refreshing Cool Mint soap. Enriched with Mint oil and Menthol, the Vivel Cool Mint variant gives a cooling effect, while making the skin feel soft and fresh.

Vivel ropes in Kriti Sanon as brand ambassador

Vivel with its philosophy of Ab Samjhauta Nahin encourages women to not compromise with their choices and their dreams. Kriti Sanon embodies the brand persona and carries the empowering ethos of the brand forward by encouraging women to make their own choices and lead a life free of compromises. She is self-made and continually takes up roles that challenge the status quo and the perception of women in society. This is what makes her an ideal Vivel Woman.

Launch of Vivel Neem oil + Aloe Vera Bodywash.

The new Vivel Neem Bodywash champions ITC Vivel’s continued strive towards innovation and commitment. With the need for protection and nourishment at the core of today’s skin requirements, consumers find themselves at a roadblock on choosing one over the other. With Neem oil and Aloe Vera as core ingredients, the new bodywash offers a 3-in-1 solution. It imbibes the goodness and power of both the ingredients to protect skin from a million germs, keep it moisturised, fragrant and nourished.